You’ll need a strategy to ask the right audience to subscribe to your mailing list with the right positioning if you’d like to grow your email list.
Isn’t that correct?
You won’t be able to create a list without an email subscription tool.
You also want to know when a visitor is most likely to sign up for a newsletter.
To achieve all 3 things simultaneously, you need a solution to assist your email opt-ins.
OptinMonster is just one of those tools.
In this OptinMonster review, I’ll highlight most of this list-building tool’s most potent capabilities. Then I’ll go into how OptinMonster functions to help you build, target, and handle your email list.
What is OptinMonster?
OptinMonster is a tool that can help you develop your email list, increase website conversion, and decrease cart abandonment.
All popular websites & e-commerce platforms are compatible with OptinMonster’s lead-generating software out of the box.
You can make use of OptinMonster to:
- Use popups, scroll boxes, welcoming mats, and other tools to quickly expand your mailing list.
- Use smart targeting techniques like Exit-Intent, OnSite Repositioning, Geo-location, and much more to minimize cart abandonment and increase sales conversion.
How does it work?
Begin with one of their 65+ high entry and exit pop-ups, welcoming mats, floating notification bars, drag scroll boxes, and other templates.
Use their strong targeting options, such as time on site, specific items or pages, geographic area, onsite retargeting, referrer monitoring, historical campaigns activity, and more, to provide customized messaging.
Easily construct an unlimited number of A/B split testing to see which campaign is the most effective. Create data-driven decisions instead of relying on guesswork.
Look at comprehensive conversion data to see which sites convert the greatest.
OptinMonster has seven characteristics that I particularly like!
In the next part, I’ll walk you through the complete OptinMonster pricing with pros and cons. But first, I’d like to highlight a few areas in which I believe OptinMonster outperforms other products.
Simple & Effective UI
The interface is the first thing I like about OptinMonster.
It’s a lot easier to create opt-ins with it than with many other solutions I’ve tried.
OptinMonster tucks pretty nicely all the functions into a handful of tabs — rather than forcing you to browse around to various panels as many WordPress opt-in plugins do.
Despite the fact that it is a single interface, it never feels crowded, and users don’t lose any capability.
There’s no denying that OptinMonster’s interface is much more user-friendly than any other tool.
If you’d like to try something else with opt-ins far beyond the standard industry lightbox popup, OptinMonster has you covered.
Popups or widescreen fillers can be used to go all out.
You might also use something less obtrusive, such as a:
- Bar that floats.
- A form that appears inline or after a post has been made.
- In a sidebar format.
OptinMonster’s specialized mobile popup campaign is also a really cool feature.
Unless you’re a professional designer, looking at an empty canvas will make you feel anxious.
That is why I am a huge fan of templates. And OptinMonster does not disappoint whenever it comes to themes.
OptinMonster will normally provide you with anywhere from 12 to 25 preset templates to utilize as a starting point, based on the type of forms you would like to build:
Then, with the help of the basic visual editor, you can adjust the text, colors, and pictures to your liking.
That’s far superior to attempting to construct everything from the ground up.
Rules & Targeting
OptinMonster’s comprehensive triggering and targeted criteria are one of the areas where everything outperforms other opt-in platforms.
And the best part is that you can create various cultural norms for each promotion and A/B test for them to see which combination works much better.
You might be concerned that because OptinMonster is a cloud-based application instead of a WordPress plugin, it would be difficult to connect using WordPress.
Don’t be that way!
OptinMonster started out as a WordPress theme, and the programmers haven’t forgotten where they came from.
OptinMonster is a WordPress plugin that allows users to manage your campaign directly from the dashboard of your WordPress website.
It’s quite straightforward, and aside from the fact that you’ll need to still add opt-ins in the cloud interface, you’d never guess OptinMonster wasn’t really a WordPress plugin.
A/B testing is a strong tool that allows you to compare two or more versions to evaluate which works better in order to maximize the efficiency of your opt-ins.
Right from your dashboards, OptinMonster makes it possible to create A/B tests for your opt-ins. You can test all parts of your opt-ins, including various triggers and targeting, with just a few clicks.
This isn’t going to apply to everyone. However, if you manage several websites, the reality that OptinMonster is a cloud application instead of a WordPress plugin will make things much easier for you.
To handle Optins with such a WordPress plugin, you must log in to each and every site’s admin dashboard. That is a waste of time.
OptinMonster, on the other hand, helps to manage all of your websites and opt-ins from a single dashboard.
When you’re battling to maintain many websites, this will make your life a lot easier.
Optinmonster for Publishers
OptinMonster has features that can be used in a variety of industries. Bloggers can benefit in the following ways:
Growing your email list: Webmasters can collect email addresses using high-converting opt-in forms. They’ll be able to use such emails subsequently in their digital marketing campaigns.
Personalized messaging: The Online Follow-ups Campaigns solutions send personal messages to newsletter subscribers, repeat visitors and loyal customers.
Onsite Retargeting: More than 70% of viewers who left a webpage never return, as per OptinMonster. The Online Retargeting functionality uses behavior automation to convert visitors who leave a site into repeat clients.
OptinMonster For E-commerce Websites
For those that run e-commerce stores, OptinMonster also has a variety of useful tools. Among them are the following:
Lower shopping cart abandonment: Few things annoy e-commerce web entrepreneurs more than a high shopping trolley abandoning rate. To lower that rate and increase income, OptinMonster depends on time-sensitive behavior.
Increased sales and conversions: People look at detailed pages of products but don’t go ahead and buy them. The smart addressing feature in OptinMonster showcases current promos. Even more, the program is clever enough to predict which promotions may pique visitors’ interest based on their previous actions.
Exit-intent pop-ups, full-screen welcoming mats, and more high-converting forms are available from OptinMonster to help you increase your mailing list.
Marketers can utilize those email accounts to notify people in their target audience regarding new technologies or discounts.
OptinMonster for Agencies
OptinMonster can help digital marketing businesses provide better service to their clients. Strategists will like the following features:
Custom branding: Instead of using the OptinMonster logo, the design team can develop pop-ups with their own branding.
Access control: Sub-accounts are available in OptinMonster, allowing users to share the dashboard with colleagues, and clients.
Higher sales conversions: Agencies could use OptinMonster’s intelligent targeting function to attract new customers. That’s an excellent opportunity for them to demonstrate their marketing knowledge to prospective clients.
OptinMonster Pros and Cons
- Simplified and easy-to-use UI.
- A variety of opt-in form types.
- Support for major email marketing services.
- The exit-intent trigger is included in the detailed trigger options.
- Extensive targeting options with plenty of versatility, including the ability to create several rule sets.
- A/B testing is simple.
- In-dashboard statistics to monitor how well your forms are performing.
- A single platform makes it simple to manage opt-ins for multiple sites.
- OptinMonster is frequently more costly than most other WordPress lead generation plugins.
- The A/B testing does not include an automatic winner option.
- There is no drag-and-drop functionality in the form’s editor.
Let’s sum up this OptinMonster review by saying:
Although OptinMonster isn’t the cheap approach to growing your email list, it is among the most strong and most adaptable ones.
If pricing is not an issue, I believe OptinMonster has one of the most comprehensive selected features available. It’s also quite helpful for busy webmasters who handle several sites to be able to manage them all from one location.
But on the other hand, when you’re on a limited budget, a specialized WordPress Optin forms plugin could be a better choice.
Consider Thrive Leads as an example.
While Thrive Lead needs you to handle each site independently and misses a few of the more powerful targeting/trigger capabilities, it is also a one-time purchase for lifetime updates, making it more cost-effective over time, especially if you can only have one webpage.
Who is OptinMonster best suited for?
For marketing firms, bloggers, e-commerce websites, and other small businesses, OptinMonster have been the most effective lead-generating software.
To use OptinMonster, what is required?
Is it necessary for me to know how to code in order to use OptinMonster?
Certainly not. Without any coding skills, you can develop and edit gorgeous lead generation forms using their extensive template collection. The tool is very user-friendly so that you can create and A/B test high lead forms without having to hire a programmer.
Can I use OptinMonster on the websites of my clients?
Yes, OptinMonster can be used on the websites of your clients. You could join up for their Development Plan to obtain more features like Account Maintenance Sub-Accounts, Customized Brand recognition, or everything else you need to provide your clients with a great experience.